If ever there was a sure sign that the popularity of poker is growing at an incredible pace, this has got to be it: The highest price ever paid for a .org domain name was seen this week when Poker.org sold for an incredible $1 million.
As poker affiliates ourselves we remember starting and watching the owners of Pokercompany in the beginning stages of their career. They have come a long way quickly.
It was reported this week that National A1 Advertising sold the Poker.org domain name to Pokercompany.com. This group already owns several other lucrative gaming domains, including craps.net, blackjack.org and RakeBack.org.
This is certainly a boon to the reputation of the poker world and also gives a wink of confidence to investors considering putting their money into the industry.
When we look at things in perspective, $1 million is small price to pay for a domain name. .com and .net domain names command considerably bigger price tags. Take for example Toys.com which sold for $5.1 million, or Candy.com for $3 million. However, the most ever paid for a domain name across all three options was undoubtedly the $14 million coughed up for Sex.com.
.org sales are seen are generally much cheaper, and looked at from another perspective, it can be seen that Poker.com came with a hefty price in comparison to other domain names in this category. The highest price ever paid for a .org domain name prior to the poker domain sale was $198.000 for engineering.org, followed by $151.400 for sexe.org.
The deal was brokered by Sedo, the domain market place. According to the Tech Crunch site, domain registrations for .org names have grown significantly, and were up 11% in the first half of 2009, compared to the same period in the previous year. There are currently seven million .org registrations.
According to Domain Name News, “this is a great sale and shows the value of a category killer keyword domain may be in its ability to rank well in a category, not just in its extension.”
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